Apr 25, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 3343 - Consumer Behavior

Credits: 3

Helps students understand the motivation and behavior of buyers and consumers. Discusses consumer behavior within a marketing framework and relates it to marketing management. Prerequisite: MKTG 3340  and/or ADV 1341 . Reserved for Cox majors. Students may not receive credit for MKTG 3343 and ADV 2301  unless the ADV credit predates enrollment in MKTG 3343. ADV 2301  will not be accepted for the Marketing major requirement.


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