May 07, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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MKTG 5345 - Honors Marketing Project

Credits: 3

Designed to help students develop their own research project, from the initial idea to presentation of the key findings. Includes identifying interesting research questions, designing and implementing surveys, analyzing data, documenting procedures, and communicating results. The class is highly interactive and consists of lectures, discussions, workshops, and short student presentations. Prerequisite: By application only. Reserved for Cox majors. Prerequisite: By application only. Reserved for Cox majors. (*updated* 11/30/2021; effective spring 2022)


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