Jun 28, 2024  
2021-2022 Undergraduate Catalog 
    
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2021-2022 Undergraduate Catalog [ARCHIVED CATALOG]

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JOUR 2306 - Sports, News Media, and Social Media Analytics

Credits: 3

Students learn the evolving study of applied statistics in sports. Using a brief introduction to statistical theory and a history of sports statistics, students build on existing metrics to learn how to better explain critical trends within major sports. Computer-assisted methods are taught to help with acquiring data and discovering trends within the numbers to see what patterns can aid with storytelling. Students learn data visualization as an aid to storytelling and understand social media metrics to maximize engagement with audiences. Prerequisites: Sophomore standing. Limited to journalism and applied physiology and sport management premajors and majors.


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