Students study why people buy what they buy. Includes in-depth examination of consumer decision-making processes and factors that influence those processes. Also, how people make product-related decisions and the information used to make those decisions. Uses a consumer-psychology perspective and shows how that perspective can be applied to business. Prerequisite: MAST 6201 or MAST 6478 and MKTG 6201 or enrollment in the M.S.B.A. program. (*updated* 1/12/2022; effective spring 2022)