Nov 24, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  University Calendar
  About SMU
  Catalog Policy and Legal Statement
  General Education
  University Honors Program
  Dedman College of Humanities and Sciences
  Cox School of Business
  Lyle School of Engineering
  Meadows School of the Arts
  Simmons School of Education and Human Development
  Interdisciplinary Programs
  Majors and Minors
  Course Descriptions
  Admission
  Transfer Pathway Guides to SMU
  Enrollment and Academic Records
  Tuition, Fees and Financial Aid
  Student Life and Housing
  Right to Know
  Educational Facilities and Services
  Educational Programs
  Administration and Faculty
  Financial Information Bulletin 2022-2023
  My Catalog
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 1300 - Survey of Advertising

Credits: 3

Introductory course for majors and nonmajors that surveys the field of advertising and explores how it fits into society. Topics include history, law, ethics, social dynamics, economic implications, and the advertising campaign planning process. Examines the process of advertising from the perspectives of art, business, and science. Required for all majors and minors.


Add to Catalog (opens a new window)