Nov 24, 2024  
2022-2023 Undergraduate Catalog 
    
Catalog Navigation
  Catalog Home
  University Calendar
  About SMU
  Catalog Policy and Legal Statement
  General Education
  University Honors Program
  Dedman College of Humanities and Sciences
  Cox School of Business
  Lyle School of Engineering
  Meadows School of the Arts
  Simmons School of Education and Human Development
  Interdisciplinary Programs
  Majors and Minors
  Course Descriptions
  Admission
  Transfer Pathway Guides to SMU
  Enrollment and Academic Records
  Tuition, Fees and Financial Aid
  Student Life and Housing
  Right to Know
  Educational Facilities and Services
  Educational Programs
  Administration and Faculty
  Financial Information Bulletin 2022-2023
  My Catalog
HELP
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 4363 - Logo and Trademark Design

Credits: 3

Explores the theory and practice of personal and corporate identity systems, including symbol and logotype design and their application to various media such as stationery systems, signage, websites, displays, and packaging. Also, issues of legibility, cross-cultural understanding, and the integrity of representation across a variety of media. Prerequisites: ADV 1360 , ADV 2322  or ADV 3323 , and ASAG 1310  or ADV 2323 .


Add to Catalog (opens a new window)