Feb 05, 2025  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 3347 - Principles of Political Communication

Credits: 3

Examines messages, media, and speakers in campaigns, institutions, and movements. Topics include theory and research, strategies, and the rhetorical influence of mass media, advertising, debates, news management, polling, and the use of emerging technologies in electoral politics and governance. Prerequisite: Restricted to corporate communication and public affairs and public relations and strategic communication majors, or corporate communication and public affairs minors.


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