Apr 29, 2024  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

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CCPA 4335 - Advanced Digital Communication

Credits: 3

Experience in content marketing, search engine optimization, blog writing, live blogging, and client projects that delve into existing and emerging platforms. In-depth focus on management expectations, return on investment, Web analytics, and keyword discovery. Prerequisites: C or better in CCPA 3335 . Restricted to corporate communication and public affairs majors and minors, public relations and strategic communication majors and arts entrepreneurship minors.


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