Apr 18, 2024  
2022-2023 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  About SMU
  Catalog Policy and Legal Statement
  Cox School of Business
  Dedman College of Humanities and Sciences
  Dedman School of Law
  Lyle School of Engineering
  Meadows School of the Arts
  Perkins School of Theology
  Simmons School of Education and Human Development
  SMU Guildhall
  Interdisciplinary Programs
  The Moody School of Graduate and Advanced Studies
  Professional and Online
  Academic Programs
  Course Descriptions
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Student Life and Housing
  Administration
  Financial Information Bulletin 2022-2023
  My Catalog
HELP
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

ADV 6102 - Purpose-Driven Marketing

Credits: 1.5

Explores the best practices for brands wanting to connect with consumers through a higher purpose. Topics include choosing partners, impact on employees, organizational culture change, and profit.


Add to Catalog (opens a new window)