| |
Nov 21, 2024
|
|
|
|
|
ADV 6320 - Social Media Engagement Strategies
Credits: 3
Students explore ways to deliver messages to audiences using a variety of traditional and nontraditional media. Emphasis is placed on the development of delivery systems that can maximize consumers’ engagement with marketing messages. Topics covered include word-of-mouth, viral marketing, social media marketing, cause-related marketing, product placement, and customer relationship management.
Add to Catalog (opens a new window)
|
|