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Nov 23, 2024
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ADV 6383 - Creativity, Art, and Problem-Solving
Credits: 3
A seminar devoted to understanding the complex nature of creativity as both art and science. Considerations from philosophy, ethics, biology, sociology, economics, and the fine arts will all be brought to bear on the issue, culminating in an exploration of the form creativity takes in the realm of advertising, from ideation to execution, as well as in organizational dynamics. Special attention will be given to identifying necessary and sufficient conditions for creativity and an account of its more mysterious qualities, including the nature of objective, subjective, and cultural aesthetic realities. The study of important theories and the review of case studies from a variety of creative domains provide the basis for class discussions and projects.
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