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Dec 11, 2024
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MKTG 6204 - Consumer Behavior
Credits: 2
Students study why people buy what they buy. Includes in-depth examination of consumer decision-making processes and factors that influence those processes. Also, how people make product-related decisions and the information used to make those decisions. Uses a consumer-psychology perspective and shows how that perspective can be applied to business. Prerequisite: MAST 6201 or MAST 6478 and MKTG 6201 or enrollment in the M.S.B.A. program.
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