Dec 11, 2024  
2022-2023 Graduate Catalog 
    
Catalog Navigation
  Catalog Home
  About SMU
  Catalog Policy and Legal Statement
  Cox School of Business
  Dedman College of Humanities and Sciences
  Dedman School of Law
  Lyle School of Engineering
  Meadows School of the Arts
  Perkins School of Theology
  Simmons School of Education and Human Development
  SMU Guildhall
  Interdisciplinary Programs
  The Moody School of Graduate and Advanced Studies
  Professional and Online
  Academic Programs
  Course Descriptions
  Right to Know
  Educational Programs
  Educational Facilities and Services
  Student Life and Housing
  Administration
  Financial Information Bulletin 2022-2023
  My Catalog
HELP
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 6274 - Business Research Methods

Credits: 2

Students develop skills in business research (the formal process of gathering information needed by managers to make decisions) so they can competently implement decision-oriented business research projects in the real world. Skills include translating a business decision into a research problem, choosing an appropriate research design, collecting data from secondary and primary data sources (e.g., survey research, experimental design, and focus groups), analyzing data using spreadsheets or statistical packages, and recommending decisions based on the analysis. Prerequisite: MKTG 6201  or enrollment in the M.S.B.A. program.


Add to Catalog (opens a new window)