Dec 11, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 6435 - Digital Marketing - A Tactical Approach

Credits: 4

Discusses the major digital marketing and advertising channels and serves as a beginner’s guide to deploying tactical media buying skills in a real-world environment. Prerequisite: MKTG 6201.


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