May 29, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 6248 - Competitive Intelligence, War Gaming and Scenario Planning


Credits: 2

Discusses the process of developing actionable foresight regarding competitive dynamics used to enhance the speed and quality of decision-making for companies globally. Explores war games and scenario planning as competitive intelligence tools to help business leaders think through their strategy formulation and likely external moves of key stakeholders in a controlled environment. Explains how competitive intelligence enables key business decisions to be made in a more systematic and informed manner by role playing the key players’ reactions in the marketplace, to really understand their intentions and how they are looking at the marketplace, and to stress test strategies by using scenarios.



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