May 17, 2024  
2022-2023 Graduate Catalog 
    
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2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 6237 - Digital Marketing Applied

Credits: 2

Builds on the foundational digital marketing skills learned in Digital Marketing Foundations and applies that knowledge in a simulated environment. Covers the following topics: mobile as a platform, measurement and analytics, web design for DM optimization, and Online Relationship Management. Students build, grow, manage, and optimize digital marketing campaigns using Mimic Pro, a robust, digital marketing simulation software. Students refine their skills and have a chance to compete against classmates in this gamified, simulated DM experience. Prerequisite: MKTG 6235 . 


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