May 19, 2024  
2022-2023 Graduate Catalog 
    
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

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MKTG 6231 - Social Impact Marketing


Credits: 2

Explores how marketers can engage their consumers on topics of environmental sustainability, social justice, and DEI (diversity, equity, and inclusion) in a way that builds brand equity, drives sales, and makes a positive impact. Prerequisite: MKTG 6201  or MKTG 6476 .



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