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May 19, 2024
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MKTG 6242 - Applied Digital Marketing
Credits: 2
Through experience-based learning, students further develop their digital marketing skills allowing them to clearly define a business’ digital objectives and a meaningful target market, collect and analyze data to uncover critical customer insights, and develop a fully-integrated digital marketing plan to effectively reach and motivate the defined target segment. Prerequisite: MKTG 6201 or MKTG 6476 . (*updated* 11/17/2022)
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