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Mar 16, 2026
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OREM 5366 - Marketing Engineering
Credits: 3
Marketing engineering moves beyond traditional conceptual approaches to embrace the use of analytics, data, information technology, and decision models to help organizations effectively reach customers and make marketing decisions. Designed for technical individuals, the course applies engineering problem–solving approaches and computer tools to solve marketing problems from today’s competitive work environment. Prerequisites: C– or better in OREM 3360 (or equivalent) and OREM 3340 (STAT 4340 /CS 4340 ).
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