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Jun 29, 2024
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MKTG 3340 - Fundamentals of Marketing
Credits: 3
Examines the nature of marketing decisions; the environment in which these decisions are made; and the relationship of these decisions to the firm, business, and society. Prerequisite: Restricted to Cox majors, minors in business fall 2021 and beyond, BBA Scholars or Business Direct entering SMU fall 2020 and beyond, or CXMN intent to declare the minor in business. Students may not receive credit for both MKTG 3340 and ADV 1341 . (*updated* 9/11/2023)
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