Jun 13, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog
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MKTG 6204 - Consumer Behavior


Credits: 2

Students study why people buy what they buy. Includes in-depth examination of consumer decision-making processes and factors that influence those processes. Also, how people make product-related decisions and the information used to make those decisions. Uses a consumer-psychology perspective and shows how that perspective can be applied to business. Prerequisite: MAST 6201  or MAST 6478  and MKTG 6201  or enrollment in the M.S.B.A. program.



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