Apr 23, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog
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MKTG 6214 - Advanced Pricing Management


Credits: 2

This course deepens students’ understanding of the pricing component of the marketing mix. Emphasis is placed on analysis, development, and implementation of pricing as a key component of the organization’s marketing strategy and tactics. The goal of this course is to develop a disciplined process for addressing pricing issues, problems, and opportunities in a variety of settings, and to integrate knowledge acquired in marketing and other business courses. Prerequisite: MKTG 6201 .



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