Apr 21, 2024  
2023-2024 Graduate Catalog 
    
2023-2024 Graduate Catalog
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MKTG 6233 - Nonprofit Marketing Strategy


Credits: 2

Introduces strategic management and marketing of the nonprofit or nongovernmental organization with a global perspective. Explores how NPO management and marketing strategy are critical to the survival and stabilization of humanity and the environment. Using case studies of NPOs worldwide, students examine strategic orientation, stakeholder theory, identity management, funding management, segmentation, strategic alliances, financial management, and entrepreneurship. Includes a comprehensive look at how NPOs are organized, how they manage their various stakeholder relationships for maximum impact, and how they can lead social change. Prerequisite: MKTG 6201 .



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