Jul 04, 2024  
2023-2024 Graduate Catalog 
    
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2023-2024 Graduate Catalog
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OREM 7501 - Technology Commercialization Studio I

Credits: 5

Topics essential to the commercialization of new technology and the management of products with high technology content including customer discovery, product definition and requirements, development strategies, manufacturing strategies, sales and marketing, costing and pricing, product planning and capturing the right “design win”. Pedagogy will include lectures and discussions led by experts in intellectual property, legal aspects of businesses, ethics, financing, fundraising, sales and other capacities vital to the practice of engineering entrepreneurship; case studies; and an experiential learning project in technology commercialization undertaken across two semesters.


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