Sep 09, 2024  
2024-2025 Undergraduate Catalog 
    
2024-2025 Undergraduate Catalog
Add to Catalog (opens a new window)

ADV 2333 - Internet and Mobile Advertising


Credits: 3

Focuses on the tactical side of purchasing, placing, and improving interactive media marketing. Topics include paid search, paid social media placement, and display advertising. Explores the burgeoning world of mobile advertising, location-based advertising, and second-screen interaction. Restricted to advertising majors.



Add to Catalog (opens a new window)