Dec 03, 2024  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog
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CCPA 3355 - Principles of Public Relations

Credits: 3

Introduces the basic theories, concepts, and approaches to public relations in a business context. Includes a historical overview as well as the professional and ethical demands on practitioners. Prerequisites: C or better in CCPA 2310  (or CCPA 3300 ) and CCPA 2327 ; and STAT 2331  (or ITOM 2305); or a minor in arts entrepreneurship.


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