Nov 04, 2024  
2024-2025 Graduate Catalog 
    
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2024-2025 Graduate Catalog
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MKTG 6206 - Marketing Mix Implementation

Credits: 2

This course integrates customer, consumer, collaborator, and company analysis; segmentation, targeting, and positioning choices; and marketing mix decisions using a computer simulation format that spans several years. Students are assigned to groups, with each group representing a firm. Each firm competes with other firms in the market over several rounds (years) and makes marketing decisions to achieve the company’s objectives. This dynamic game prepares students to make, modify, and implement marketing decisions over time. Prerequisite: MKTG 6201 .


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