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Nov 21, 2024
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BA 6065 - Business Forecasting for Managers
Credits: 1.5
Discusses how firms can grasp and forecast uncertain business outcomes, so that they can more effectively manage ever more volatile, uncertain, complex and ambiguous (VUCA) demands. Focuses on high-level insights needed by general managers and management consultants. Emphasizes understanding and managing uncertainty and risk. Explores quantitative and qualitative forecasting tools and how companies have used the principles from this course to significantly enhance their competitiveness and to innovate business models.
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