Nov 23, 2024  
2024-2025 Graduate Catalog 
    
2024-2025 Graduate Catalog
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MKTG 6242 - Applied Digital Marketing


Credits: 2

Through experience-based learning, students further develop their digital marketing skills allowing them to clearly define a business’ digital objectives and a meaningful target market, collect and analyze data to uncover critical customer insights, and develop a fully-integrated digital marketing plan to effectively reach and motivate the defined target segment. Prerequisite: MKTG 6201  or MKTG 6476 .



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