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Nov 04, 2024
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ITOM 6254 - Impact Analytics
Credits: 2
Covers the impact of management decisions on key performance indicators of businesses. The stimuli may be planned and executed such as marketing treatments like advertising, list price strategies, product and operations modifications, policy changes, etc. Exogenous stimuli such as macroeconomic and geopolitical events also impact the business so the influence of those factors is also considered. Topics surveyed include experimental design, marketing mix models such as Almon lag models, survival analysis including Cox proportional hazards models, and GIS. Prerequisites: Enrollment in the M.S.B.A. program and knowledge of R and Python.
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