Dec 05, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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ITOM 6219 - Web and Social Media Analytics

Credits: 2

Focuses on social network analysis, including how and why networks form, how network structure impacts platform and product strategies, and how innovation diffuses in such networks. Explores text and data mining, including how to interpret structured, semi-structured, and unstructured user generated content. Discusses web analytics, including what metric to use while measuring a platform’s performance in web and social media and how to address challenges such as the attribution problem. Covers the use of analytic tools such as NodeXL, SAS (Text Miner, Sentiment Analyzer), R, Python, and Google Analytics to model, visualize, and understand such network data. Prerequisite: ITOM 6202 or ITOM 6274 enrollment in M.S.B.A. Program. Prerequisite: ITOM 6202  or ITOM 6252  or ITOM 6274 . (*updated* 12/2/2025; effective spring 2026)


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