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Dec 05, 2025
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MKTG 6232 - Digital and Social Media Marketing
Credits: 2
Explores ways to strategically think about, understand, and apply digital and social media marketing principles. Students are exposed to a variety of digital marketing problems, topics, issues, and analytics methods. Students are given opportunities to apply what they have learned and are encouraged to think and act like digital and social media marketing decision-makers. The topics range from digital vision to digital implementation. The course covers the key aspects of digital marketing, including digital business models, digital channels, digital marketing communication, social media marketing, influencer marketing, and artificial intelligence (AI) in digital marketing. Prerequisite: MKTG 6201 . (*updated* 12/4/2025)
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