Dec 05, 2025  
2025-2026 Graduate Catalog 
    
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2025-2026 Graduate Catalog
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ITOM 6234 - Causal Analytics for Business

Credits: 2

Covers the impact of management decisions on key performance indicators of businesses. The stimuli may be planned and executed such as marketing treatments like advertising, list price strategies, product and operations modifications, policy changes, etc. Exogenous stimuli such as macroeconomic and geopolitical events also impact the business, so the influence of those factors is also considered. Topics surveyed include experimental design, marketing mix models such as Almon lag models, survival analysis including Cox proportional hazards models, and GIS.  Prerequisite: ITOM 6202  or ITOM 6252  or ITOM 6274 . (*updated* 12/2/2025; effective spring 2026)


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