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Dec 05, 2025
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BA 6233 - Strategic Digital Marketing in an AI-Driven World
Credits: 2
Focuses on strategic digital marketing in the era of artificial intelligence and e-commerce. It aims to equip participants with a solid understanding of digital marketing principles and tools, emphasizing their application to solve strategic marketing problems. The curriculum covers a wide range of topics, from AI advancements to digital vision and implementation, including digital business models, channels, social media, and mobile marketing. With a strong emphasis on Gen AI-assisted decision-making, the course provides hands-on opportunities for participants to think and act like strategic digital marketing decision-makers, preparing them for the rapidly evolving digital landscape in marketing. Prerequisite: BA 6424 .
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