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Dec 05, 2025
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BA 6232 - Marketing Strategy
Credits: 2
Provides a comprehensive understanding of strategic marketing, focusing on how marketers create value for customers and extract financial value for firms. Covers customer value creation and extraction analysis, strategic analysis of market opportunities, marketing mix decisions, and the development and management of marketing plans. Key topics include customer segmentation, target market selection, value proposition, customer lifetime value, product and pricing decisions, branding, and services marketing. The course emphasizes the importance of developing and implementing effective marketing strategies that meet customer needs while achieving business objectives in a dynamic market environment. Prerequisite: BA 6424 .
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