Jan 29, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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ADV 3333 - Digital Marketing Analytics

Credits: 3

Focuses on the tools, methods, and new metrics advertisers use to glean deeper consumer insights and more accurately measure the relative success of marketing campaigns. Topics include media segmentation, assessing audience exposure, ROI, Web analytics, big data, and quantitative and qualitative research methodologies. Restricted to advertising majors only. (*updated* 12/15/2025)


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