Dec 06, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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MKTG 3343 - Consumer Behavior

Credits: 3

Helps students understand the motivation and behavior of buyers and consumers. Discusses consumer behavior within a marketing framework and relates it to marketing management. Prerequisite: MKTG 3340  or ADV 1341 . Restricted to Cox majors. (*updated* 11/4/2025; effective spring 2026)


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