Feb 11, 2026  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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ITOM 4336 - Artificial Intelligence in Business

Credits: 3

Explores the transformative role of Artificial Intelligence (AI) in modern business environments, with a focus on its applications in operations, marketing, and finance. Students gain a strategic understanding of how generative AI and agentic AI are applied, reshaping industries, enhancing decision-making, and driving innovation. Through real-world case studies and hands-on exercises, students learn to apply these models in class, developing actionable insights into leveraging these technologies for competitive advantage. Prerequisite: ITOM 2308 . Restricted to Cox majors only.


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