Sep 25, 2021  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]


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Temerlin Advertising Institute for Education and Research

Professor Steven Edwards, Director

Professors: Patricia Alvey, Steven Edwards, Alice Kendrick, Carrie La Ferle
Associate Professor: Sidharth Muralidharan
Assistant Professor: Ouan Xie
Lecturers: Mark Allen, Cheryl Mendenhall
Professors of Practice: Willie Baronet, Gordon Law, Peter Noble
Executive in Residence: Amber Benson
Adjunct Lecturers: Marie Bos, David Hadeler, John Hall, Alan Lidji, Bryon Morrison, Jason Shipp, Cindy Sparrow, Cindy Syracuse

General Information

The Temerlin Advertising Institute was endowed by the Dallas advertising community through a pledge to augment scholarships, faculty salaries and public programs that enrich student learning and practical experience in advertising. Established in 2001, it is one of the nation’s only endowed advertising institutes. The institute enjoys a strong relationship with the industry, as it is situated in a top media and advertising market – the Dallas/Fort Worth Metroplex. This location affords access to professionals of the highest caliber who serve as class clients, guest lecturers, executives-in-residence, adjunct faculty and internship sponsors. Students have access to high-profile internships at national and global agencies as well as client and media corporations. All undergraduate students admitted to the institute work toward a B.A. degree in advertising. Students wishing to pursue a master’s degree in advertising may apply to the graduate program. Additional information is available online at (“Graduate Studies” link) or in the Meadows School of the Arts graduate catalog.

Admission Requirements

For students wishing to pursue a B.A. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process.

STEP ONE: Students must have completed or be enrolled in ADV 1300 and at least one introductory concentration course (ADV 1321 , ADV 1331  or ADV 1341 ). For the best preparation for step two of the admission process, it is strongly recommended that students have completed or are enrolled in the introductory concentration course for the concentration for which they are applying. Students must also be in good academic standing with the University with a minimum cumulative GPA of 2.000. Students transferring from other universities must have completed equivalent courses before they can progress to step two.

STEP TWO: Advertising major candidates who have fulfilled or are fulfilling step one also must complete an application for the concentration area(s) in which they are interested. The application is offered during the spring term only. Students who are not admitted during an application process may reapply during the next application period. Dates, times and location are posted at





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