Jun 22, 2024  
2020-2021 Graduate Catalog 
2020-2021 Graduate Catalog [ARCHIVED CATALOG]

Temerlin Advertising Institute for Education and Research

Professor Steven Edwards, Director

Professors: Patricia Alvey, Steven Edwards, Alice Kendrick, Carrie La Ferle
Associate Professor: Sidharth Muralidharan
Assistant Professor: Quan Xie
Lecturers: Mark Allen, Willie Baronet, Cheryl Mendenhall
Professor of Practice: Gordon Law, Peter Noble
Executive in Residence: Amber Benson
Adjunct Lecturers: Marie Bos, David Hadeler, John Hall, Alan Lidji, Bryon Morrison, Jason Shipp, Cindy Sparrow, Cindy Syracuse

General Information

The Temerlin Advertising Institute (TAI), one of the nation’s only endowed advertising institutes, invites each student to build a foundation of strategic communication principles, to develop a deep appreciation of the power of advertising and to join in an exploration of how advertising can be channeled for the betterment of a product or service for a client as well as for society. Students will explore responsibility issues within traditional advertising courses and experiential opportunities. Within the program, students may opt to follow an industry focus or a research/thesis emphasis.

Because the Temerlin Advertising Institute is located in Dallas, it enjoys a strong relationship with a vibrant advertising industry. DFW is the nation’s fifth largest media market and the headquarters for major advertising agencies, national and global corporations, large U.S. media corporations, public relations firms, and film production companies. This location affords access to professionals who are of the highest caliber and who serve as class clients, guest lecturers, executives-in-residence, adjunct faculty and internship sponsors.


Applicants will be expected to have an excellent undergraduate record in advertising or a related field. Previous work experience is desirable. Applicants from other disciplines will be considered provided they can show a keen interest in pursuing a career in advertising. Applicants must demonstrate an acceptable undergraduate GPA and submit an application to the Temerlin Advertising Institute.

International students will be required to demonstrate English language proficiency through scores on the TOEFL or other equivalent tests.

All applicants must submit acceptable references, and they may be asked to participate in a personal interview.

The GRE or GMAT is required to be considered for scholarships.