Temerlin Advertising Institute for Education and Research

Professor Joe Phua, Institute Director

Professors: Steven Edwards, Alice Kendrick, Carrie La Ferle, Sidharth Muralidharan, Joe Phua
Assistant Professor: Quan Xie
Senior Lecturers: Mark Allen, Willie Baronet, Cheryl Mendenhall
Executives-in-Residence: N. Andrew Elliott, Corey Jones, Gordon Law
Adjunct Lecturers: Brenda Demith, Laine Dorsey, Gus Granger, David Hadeler, John Hall, Alan Lidji, Bryon Morrison, Hillary Russell, Jason Shipp, Cindy Sparrow

General Information

The Temerlin Advertising Institute (TAI), one of the nation’s only endowed advertising institutes, invites each student to build a foundation of strategic communication principles, to develop a deep appreciation of the power of advertising and to join in an exploration of how advertising can be channeled for the betterment of a product or service for a client as well as for society. Students will explore responsibility issues within traditional advertising courses and experiential opportunities. Within the program, students may opt to follow an industry focus or a research/thesis emphasis.

Because the Temerlin Advertising Institute is located in Dallas, it enjoys a strong relationship with a vibrant advertising industry. DFW is in the nation’s top five media markets and the headquarters for major advertising agencies, national and global corporations, large U.S. media corporations, public relations firms, and film production companies. This location affords access to professionals who are of the highest caliber and who serve as class clients, guest lecturers, executives-in-residence, adjunct faculty and internship sponsors.

Admission

Applicants will be expected to have an excellent undergraduate record in advertising or a related field. Previous work experience is desirable. Applicants from other disciplines will be considered provided they can show a keen interest in pursuing a career in advertising. Applicants must demonstrate a strong undergraduate GPA and submit an application to the Temerlin Advertising Institute.

International students will be required to demonstrate English language proficiency through scores on the TOEFL or other equivalent tests.

All applicants must submit acceptable references, and they may be asked to participate in a personal interview.

Scholarship awards will be determined by reviewing the overall quality of the student’s application. Submitting GRE or GMAT scores is recommended for best consideration and adds information which will enhance the quality of the student’s application.

Programs

• Advertising, Accelerated M.A.
• Advertising, M.A.

• Strategic Advertising Specialist Certificate Program

Courses

• ADV 6101 - Special Topics
• ADV 6102 - Purpose-Driven Marketing
• ADV 6103 - Business-To-Business Advertising
• ADV 6110 - Directed Study
• ADV 6301 - Special Topics
• ADV 6302 - Special Topics
• ADV 6310 - Directed Study
• ADV 6311 - Thesis
• ADV 6312 - Thesis
• ADV 6317 - Consumer Insight and Persuasion
• ADV 6320 - Social Media Engagement Strategies
• ADV 6325 - Practicum: Executive Internship
• ADV 6362 - Account Management
• ADV 6365 - Marketing Communications Management
• ADV 6371 - Advertising as A Cultural Force
• ADV 6372 - Responsibility and Social Entrepreneurship
• ADV 6374 - International Advertising
• ADV 6383 - Creativity, Art, and Problem-Solving
• ADV 6391 - Metrics of Success
• ADV 6392 - Qualitative/Quantitative Research
• ADV 6393 - Account Planning
• ADV 6396 - Advanced Research Project
• ADV 6399 - Advertising Campaigns