Advertising

Temerlin Advertising Institute for Education and Research

Professor Joe Phua, Institute Director

Professors: Steven Edwards, Alice Kendrick, Carrie La Ferle, Sidharth Muralidharan, Joe Phua
Assistant Professor: Quan Xie
Senior Lecturers: Mark Allen, Willie Baronet, Cheryl Mendenhall
Executives-in-Residence: N. Andrew Elliott, Corey Jones, Gordon Law
Adjunct Lecturers: Brenda Demith, Laine Dorsey, Karen Dougherty, David Hadeler, John Hall, Madhura Kulkarni, Alan Lidji, Bryon Morrison, Hillary Russell, Taylor Schumacher, Jason Shipp, Cindy Sparrow

General Information

The Temerlin Advertising Institute was endowed by the Dallas advertising community through a pledge to augment scholarships, faculty salaries and public programs that enrich student learning and practical experience in advertising. Established in 2001, it is one of the nation’s only endowed advertising institutes. The institute enjoys a strong relationship with the industry, as it is situated in a top media and advertising market – the Dallas/Fort Worth Metroplex. This location affords access to professionals of the highest caliber who serve as class clients, guest lecturers, executives-in-residence, adjunct faculty and internship sponsors. Students have access to high-profile internships at national and global agencies as well as client and media corporations. All undergraduate students admitted to the institute work toward a B.A. degree in advertising. Students wishing to pursue a master’s degree in advertising may apply to the graduate program. Additional information is available online at www.smu.edu/temerlin (“Graduate Studies” link) or in the Meadows School of the Arts graduate catalog.

Admission Requirements

For students wishing to pursue a B.A. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process.

STEP ONE: Students must have completed or be enrolled in ADV 1300 and the introductory specialization course (ADV 1321 , ADV 1331 and/or ADV 1341 ) for the specialization to which they are applying. Students must have a minimum cumulative GPA of 3.000 to be admitted to the advertising major. Students transferring from other universities must have completed equivalent courses before they can progress to step two.

STEP TWO: Advertising major candidates who have fulfilled or are fulfilling step one also must complete an application for the specialization area(s) in which they are interested. The application is offered during the spring term only. Students who are not admitted during the application process may reapply during the next application period. Dates, times, and location are posted at www.smu.edu/temerlin.

Students who have a cumulative GPA below 3.000 at the time of their application may be conditionally admitted to the advertising major but must raise their cumulative GPA to 3.000 or above during their first semester as a conditionally admitted major, or they will be removed from the advertising major.

All admitted and conditionally admitted majors must receive a grade of C- or higher in the first required course of the specialization to which they are admitted (ADV 2322 - Concepting , ADV 2332 - Digital Media Strategy 1 , or ADV 2342 - Strategic Brand Management 1 , respectively), or they will be removed from the advertising major.

Students removed from the advertising major for either reason may choose to declare an advertising minor if eligible.

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Advertising

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