A nationally ranked private university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas. SMU’s 11,000 students benefit from small classes, research opportunities, leadership development, international study and innovative programs. The University is strengthened by its partnership with the Dallas region, a global center of commerce and culture. SMU students, faculty and alumni are changing the world through their chosen fields, civic engagement and service to society.
Teaching and research fuse into breakthrough experiences in one of the brightest academic communities in the world. Our 11:1 student-to-faculty ratio means students build strong relationships with outstanding faculty who champion their ambition and drive, whether it’s for tackling climate change, fighting cancer or pursuing another passion.
SMU’s singular approach to integrating rigorous learning with hands-on experience will prepare you to achieve your educational goals and expand your world in ways you never imagined. Ours is a community of people forging their own paths. We’d like to help you shape yours.
SMU offers 16 nationally competitive sports programs and more than 30 individual and team intramural activities. We prepare student-athletes for life by equipping them with the knowledge and skills required to become valuable citizens and leaders in their communities.
SMU is one of only nine universities affiliated with a presidential library. The George W. Bush Presidential Center (left) offers unique learning experiences to SMU students – including free admission to museum exhibits – plus research opportunities for faculty and scholars from around the world.
Return to: Cox School of Business
To earn the B.B.A. degree with a major in marketing, students must complete all University wide requirements and the core B.B.A. degree requirements , and satisfy the following additional requirements:
Selected from the following: