Jul 21, 2024  
2019-2020 Undergraduate Catalog 
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.B.A.

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To earn the B.B.A. degree with a major in marketing, students must complete all University wide requirements and the core B.B.A. degree requirements , and satisfy the following additional requirements:


  • The core marketing courses must be taken through enrollment at SMU.
  • Students may choose to take zero or one credit hour for the required internship; if one credit hour is chosen, the required minimum hours for the major will be increased from 51 to 52.
  • ADV 1341  substitutes for MKTG 3340  for advertising majors or minors only.

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