Public Relations and Strategic Communication, B.A.

University-wide Requirements (Varies)

Core Requirements (12 Credit Hours)

• CCPA 2327 - Communication Theory

•  

• CCPA 3300 - Free Speech and the First Amendment

• or

• JOUR 4316 - Communication Law (for declared journalism majors or minors only)

•  

• CCPA 2375 - Communication Research and Data Analytics

• or

• ADV 3304 - Advertising Research (for declared advertising majors only)

•  

• CCPA 3355 - Principles of Public Relations

Course Requirements (16 Credit Hours)

(*updated* 12/8/2020)

Enrollment is contingent upon successful completion of all core requirements.

• CCPA 2300 - Public Speaking in Context

•  

• CCPA 2308 - Introduction to Newswriting for Public Relations

• or

• JOUR 2312 - News Reporting (for declared journalism majors or minors only)

•  

• CCPA 3382 - Advanced Writing for Public Relations
• CCPA 3310 - Crisis Management
• CCPA 4130 - Professional Seminar

•  

• CCPA 4340 - Corporate Finance and Public Relations Strategy

• or

• CCPA 4386 - Financial Communication

• or

• CCPA 4397 - Fashion Industry Public Relations Strategy (for declared fashion media majors only)

Media/Technology Electives (6 Credit Hours)

• CCPA 3335 - Principles of Digital Communication and Social Media

Campaigns (3 Credit Hours)

• CCPA 4394 - Mustang Consulting III: Leadership Practicum
• CCPA 4395 - Boulevard Consulting Practicum
• (or ADV 4399  for declared advertising majors)

Second Major or Minor

To be determined with counsel of adviser; hours vary according to choice.

Free Electives

Hours vary as needed to meet University residency and degree requirements.

Total: 122 Credit Hours

Notes

Public relations and strategic communication majors are required to meet the following additional requirements as part of the corporate communication and public affairs curriculum or as part of the University Curriculum.

• Ethics. Suggested:  CCPA 2328  or JOUR 2302  (or ADV 2302  for declared advertising majors or minors). Other courses that may meet the ethics requirement are ANTH 3301 , ANTH 3336 , ENGL 3367 , PHIL 1316 , PHIL 1317 , PHIL 1318 , PHIL 3375 , PHIL 3380 , RELI 3308 , RELI 3309 , SOCI 3301 .
• Local Contexts. CCPA 4320  or CCPA 4396  or CCPA 4398  (or CCPA 4325  for declared corporate communication and public affairs majors or CCPA 4125  or CCPA 4225  for declared double majors who complete a three credit hour internship in advertising, public relations or journalism). Students who double major in public relations and strategic communication and in advertising, corporate communication and public affairs or journalism must earn a minimum of four but no more than six total credit hours of internship. At least one credit hour must be earned in CCPA internship credit.
• Intercultural/International. CCPA 3321 , CCPA 3341 , CCPA 4310 , CCPA 4385  or CCPA 4390  or JOUR 4360  (or ADV 2343  for declared advertising majors).