Jan 27, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

Advertising, B.A., with a Specialization in Digital Media Strategy


Return to {$returnto_text} Return to: Meadows School of the Arts

Admission Requirements

For students wishing to pursue a B.A. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process.

STEP ONE: Students must have completed or be enrolled in ADV 1300 and at least one introductory concentration course (ADV 1321 , ADV 1331  or ADV 1341 ). For the best preparation for step two of the admission process, it is strongly recommended that students have completed or are enrolled in the introductory concentration course for the concentration for which they are applying. Students must also be in good academic standing with the University with a minimum cumulative GPA of 2.000. Students transferring from other universities must have completed equivalent courses before they can progress to step two.

STEP TWO: Advertising major candidates who have fulfilled or are fulfilling step one also must complete an application for the concentration area(s) in which they are interested. The application is offered during the spring term only. Students who are not admitted during an application process may reapply during the next application period. Dates, times and location are posted at www.smu.edu/temerlin.

The Temerlin Advertising Institute offers students pursuing a B.A. in advertising the opportunity to focus their studies in one of three areas: creative, digital media strategy or strategic brand management. Students must apply to both the major and a concentration concurrently. Students may apply to more than one area of concentration but will be admitted to only one. All SMU advertising students are required to take a core set of advertising courses that includes survey, society and ethics, consumer behavior, research, media, business communication, professional seminar, and campaigns. In addition, advertising majors must declare and complete a second major or a minor outside of advertising. Because SMU is in the center of a dynamic U.S. advertising market, many students participate in internships for course credit.

The digital media strategy specialization prepares students to enter the world of advertising and marketing as digital producers, digital strategists, content managers and media specialists. Marketing in the digital age means understanding when and where to communicate to consumers when they are most receptive to receiving and sharing messages. Students admitted to the specialization will learn to maximize consumers’ engagement with marketing messages using paid, owned and earned media to achieve this goal. The digital media strategy specialization courses must be taken in sequence.

Requirements for the Degree (46 Credit Hours)


University-wide Requirements (Varies)


Prerequisite Course (3 Credit Hours)


Advertising Elective (3 Credit Hours)


Second Major or Minor Choice


Hours vary according to choice.

Free Electives


Hours vary as needed to meet University residency and degree requirements.

Total: 122 Credit Hours


Return to {$returnto_text} Return to: Meadows School of the Arts