Apr 18, 2021  
2020-2021 Undergraduate Catalog 
    
2020-2021 Undergraduate Catalog

Advertising, B.A., with a Specialization in Strategic Brand Management


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Admission Requirements

For students wishing to pursue a B.A. in advertising at SMU, admission into the Temerlin Advertising Institute is a two-step process.

STEP ONE: Students must complete ADV 1300 and at least one introductory concentration course (ADV 1321 , ADV 1331  or ADV 1341 ). For the best preparation for step two of the admission process, it is strongly recommended that students have completed or are enrolled in the introductory concentration course for the concentration for which they are applying. Students must also be in good academic standing with the University with a minimum cumulative GPA of 2.000. Students transferring from other universities must have completed equivalent courses before they can progress to step two.

STEP TWO: Advertising major candidates who have fulfilled or are fulfilling step one also must complete an application for the concentration area(s) in which they are interested. The application is offered during the spring term only. Students who are not admitted during an application process may reapply during the next application period. Dates, times and location are posted at www.smu.edu/temerlin.

The Temerlin Advertising Institute offers students pursuing a B.A. in advertising the opportunity to focus their studies in one of three areas: creative, digital media strategy or strategic brand management. Students must apply to both the major and a concentration concurrently. Students may apply to more than one area of concentration as long as they have taken the required introductory concentration course, but will be admitted to only one. All SMU advertising students are required to take a core set of advertising courses that includes survey, society and ethics, consumer behavior, research, media, business communication, professional seminar, and campaigns. In addition, advertising majors must declare and complete a second major or a minor outside of advertising. Because SMU is in the center of a dynamic U.S. advertising market, many students participate in internships for course credit.

The strategic brand management specialization prepares students to enter the world of advertising and marketing as account or brand managers, project managers, planners/strategists, consumer insight experts, event and promotion specialists, and new business developers. This specialization examines the approaches to management in advertising agencies and on the client side. Topics include strategies for the identification of marketing-related problems and the processes needed to find solutions through messaging, promotions and other forms of consumer engagement to build brand equity and market share. Students learn how to think critically, work collaboratively in an interdisciplinary environment, develop strategy, hone their communication skills, assess the metrics of their work and present concepts in an engaging way. The strategic brand management specialization courses must be taken in sequence.

Requirements for the Degree (46 Credit Hours)


University-wide Requirements (Varies)


Prerequisite Course (3 Credit Hours)


Advertising Elective (3 Credit Hours)


  • Any three additional credit hours of advertising electives (excluding ADV 1300) (Recommended elective for the strategic brand management concentration includes ADV 2343 - International Advertising .)

Second Major or Minor Choice


Hours vary according to choice.

Free Electives


Hours vary as needed to meet University residency and degree requirements.

Total: 122 Credit Hours


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