Jul 20, 2024  
2021-2022 Graduate Catalog 
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

Strategic Advertising Specialist, Graduate Certificate

Return to {$returnto_text} Return to: Academic Programs

SMU’s 18-credit-hour Advertising Graduate Certificate program provides students coursework that meets both their immediate needs and long-term goals. By staying current, building leadership acumen, and bringing innovative ideas back to work, students become more marketable as communications professionals. Evening classes fitting students’ interests and schedules contribute to professional networking opportunities. In addition, students who earn the Graduate Certificate in Advertising can apply for admission to the Master of Arts in Advertising and use the Certificate credits toward fulfilling the requirements for the M.A. degree.


Before enrolling in the Graduate Certificate in Advertising Program, students must provide:

  1. A completed application;
  2. Proof of the completion of a baccalaureate degree from an accredited university;
  3. An official undergraduate transcript.

Certificate Requirements

The Graduate Certificate in Advertising requires completion of 18 graduate credit hours—nine hours of required core courses and 9 hours of electives. The 9 required hours are chosen from the M.A. required course list , with 2 courses from the Advertising Core section and one from the Advertising Research/Analytics section. The 9 elective hours are chosen from a variety of electives at the Temerlin Advertising Institute, and with approval, from elsewhere at SMU.

Return to {$returnto_text} Return to: Academic Programs