Feb 28, 2024  
2022-2023 Undergraduate Catalog 
    
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Public Relations and Strategic Communication, B.A.


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Admission Requirements

Students planning to major in public relations and strategic communication must complete:

with a minimum 3.000 GPA across STAT 2331 , CCPA 2327 , and CCPA 3300 , and no grade lower than a C in any of the three courses.

CCPA coursework may not be repeated without faculty consent and approval from the chair of corporate communication and public affairs. STAT may be repeated without CCPA consent.

Students must earn a grade of C (not C-) or better for coursework toward major requirements. Public relations and strategic communication majors may choose to double major in advertising, journalism or corporate communication and public affairs; restrictions apply to which courses may be double counted.

Public relations and strategic communication majors may use credits in CCPA 3300  and/or CCPA 4386  toward a double major in corporate communication and public affairs.

Public relations and strategic communication majors may not use credits in CCPA 3300 , CCPA 3310 , CCPA 3335 , CCPA 3355 , CCPA 3360 , CCPA 3382 , CCPA 4125 , CCPA 4130 , CCPA 4225 , CCPA 4320 , CCPA 4325 , CCPA 4335 , CCPA 4338 , CCPA 4340 , CCPA 4386 , CCPA 4394 , CCPA 4395 , CCPA 4396 , CCPA 4397 , or CCPA 5306  toward elective credit for a minor in corporate communication and public affairs.

SMU Degree Requirements

An SMU undergraduate degree requires a minimum of 120 credit hours and must include completion of the University’s Common Curriculum , one major and a combination of electives and/or other majors or minors. Completion of certain majors requires more than 120 hours to finish the degree. The credit hours within this curriculum are distributed as follows:

Requirements for the Major


Media/Technology Electives (6 Credit Hours)


Second Major or Minor


To be determined with counsel of adviser; hours vary according to choice.

Total for the Major Only: 37 Credit Hours


Notes

Public relations and strategic communication majors are required to meet the following additional requirements as part of the corporate communication and public affairs curriculum or as part of the Common Curriculum.

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