Jul 21, 2024  
2022-2023 Undergraduate Catalog 
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Advertising Pathway Guide

Click here for more information about transferring to SMU.

Preparation for Transfer as an Advertising Major

The following sequences are suggested courses to take in your semesters prior to transferring to SMU as an advertising major. For students attending a Texas public community college or university, Texas Common Course Numbers (TCCNS) are listed.  If you are transferring from a college or university outside of Texas, click on the SMU course for a course description which may be used to select/compare courses at your current institution.

CC listings refer to SMU’s Common Curriculum, which all undergraduates are required to complete. Refer to the Common Curriculum Transfer Guide  for a list of courses satisfying CC components. Interactive equivalency guides organized by transfer institution are available on the Transfer and Transition Services’ website.

Save all of your course syllabi! 

Advertising Admission Requirements

The application for admission to the B.A. in Advertising  is offered once each academic year during the spring term only.  Candidates wishing to enter TAI must complete a two-step process:

Step One

Students must complete: ADV 1300  plus at least one specialization introductory course ADV 1321 , ADV 1331 , or ADV 1341 . Preference will be given to students with a combined average of 3.000 or better in all ADV coursework. Students must also be in good academic standing with the University and have a minimum cumulative GPA of 2.000.

Transfer students must have completed equivalent courses and obtained the equivalent cumulative GPA in those courses before they can progress to step two. Students transferring from other universities who have not yet completed the equivalent introductory courses are encouraged to take them during their first semester at SMU.

Step Two

Advertising major candidates who have fulfilled or are fulfilling step one must also complete an application for the specialization area in which they are interested.  The application process is offered during the spring term only.  Students who are not admitted may reapply in the next application period.

Preparing for a Smooth Transition

Transfer students who take time to prepare for their transition to Meadows are some of the most successful students. Following are a few important points to remember:

  • The second language requirement of the Common Curriculum  may be satisfied by 1) transferring two terms of college courses in the same world language, 2) placing out of four terms of world language by taking an SMU placement test or through AP or IB credit, or 3) being literate in a native language other than English.
  • SMU accepts AP scores of 4 or 5.
  • Work on the Common Curriculum  prior to transfer is highly encouraged.
  • Compare Course Descriptions   found in SMU’s University Catalog to course descriptions at your current institution to maximize your awarded transfer credits. 
  • For additional information on advertising majors, visit our department homepage.
  • For more information about transferring to SMU, click here or call 214-768-3417.

B.A. in Advertising (All Specializations)

SCHs = Semester Credit Hours

First Year

WRTR 10XX - First Year Writing I ENGL 1301 3
CC Math Course Choose One: MATH 1324, MATH 1332, MATH 1325, MATH 1425, MATH 2413, MATH 2320, MATH 1342, BUSN 2305 3
CC Breadth Course - Creativity and Aesthetics Choose One: ARTS 1301, ARTS 1316, ARTS 2316 , ARTS 2326, ARTS 2333, ARTS 2346, ARTS 2356, DRAM 1351, HUMA 1315, MUSI 1306 3
CC Breadth Course - Historical Contexts Choose One: ARTS 1303, ARTS 1304, HIST 1301, HIST 1302, HIST 2321, HIST 2322 3
World Language Course* 4
  SCHs 16
Spring TCCN SCHs
WRTR 10YY - First Year Writing II ENGL 1302 3
ECO 1311 - Principles of Microeconomics: Consumers, Firms, and Markets   ECON 2302 3
CC Breadth Course - Literary Analysis and Interpretation Choose One: ENGL 2321, ENGL 2322, ENGL 2323, ENGL 2326, ENGL 2327, ENGL 2328, ENGL 2331, ENGL 2332, ENGL 2333 3
CC Breadth Course - Social and Behavioral Sciences Choose One: ANTH 2351, GOVT 2305, GOVT 2371, PSYC 2301, PSYC 2314, PSYC 2319, SOCI 1301 3
World Language Course* 4
  SCHs 16

Second Year

ADV 1300 - Survey of Advertising   COMM 2327 3
SPCH 10XX SPCH 1315 3
CC Breadth Course - Exploring Science Choose One: BIOL 1406, BIOL 1407, BIOL 1408, BIOL 1411, BIOL 2401, BIOL 2402, CHEM 1405, CHEM 1411, CHEM 1412, ENVR 1401, ENVR 1402, GEOL 1401, GEOL 1403, GEOL 1405, GEOL 1445, PHYS 1401, PHYS 1402, PHYS 1403, PHYS 1405, PHYS 1404, PHYS 1407, PHYS 1415, PHYS 1417, PHYS 2425, PHYS 2426 4
Second major, minor or elective courses 6
  SCHs 16
Spring TCCN SCHs
ADV 1341 - Marketing Principles of Advertising  of available   3
CC Breadth Course - Philosophical, Religious and Ethical Inquiry Choose One: PHIL 1301, PHIL 1304, PHIL 2303, PHIL 2306 3
CC Breadth Course - Technological Advances and Society Choose One: COSC 1301/1401, BCIS 1305, COSC 1309 3
Second major, minor or elective course 6
  SCHs 15


*The second language requirement may be satisfied by (1) transferring two terms of college courses in the same world language, (2) placing out of four terms of a world language by taking an SMU placement test or through AP or IB credit, or (3) being literate in a native language other than English.

Start A Movement

Welcome to the Meadows School of the Arts!  We’re excited that you’re interested in transferring to SMU and majoring in Advertising.  Established in 1969, the Meadows School is a nationally recognized arts education institution offering degrees in the performing, visual and communication arts.

Meadows graduates are found in top positions around the globe, including creatives and executives at ad agencies and corporations such as DDB Worldwide, Nike and Burson-Marsteller; the chair of the National Endowment for the Arts; dance and theatre company founders and Oscar and Tony award winners; news producers and reporters for major networks; singers for the Met and musicians for major metropolitan symphonies; directors of museums and galleries; artists whose work is shown in major museums and galleries; and more.

The Temerlin Advertising Institute

Established in 2001, the Temerlin Advertising Institute for Education and Research (TAI) is one of the nation’s first endowed advertising programs. TAI trains students to search for standout solutions, preparing them for work in advertising agencies, media firms, corporate marketing departments and design studios.

TAI affords many opportunities for industry experience through internships, guest lectures, industry field visits, directed study and an annual lecture series. Students may also choose to study abroad.

The TAI Advantage

Located in Dallas, Top-Five Media Market

Temerlin faculty members are prominent scholars and well-connected industry leaders. As a result, students get relevant and practical content and benefit from important networking contacts. Advertising majors get personal attention in small classes from both full-time faculty and successful industry professionals who teach on a part-time basis.


TAI alumni have gone on to careers with firms such as:   

  • Saatchi & Saatchi / New York
  • Mediavest / New York
  • McCann Erickson / New York
  • DDB / Dallas
  • Publicis / Dallas
  • The Richards Group / Dallas
  • TM Advertising / Dallas
  • NFL / Los Angeles
  • Tracy Locke Partnership / Dallas
  • Brinker International / Dallas
  • Neiman Marcus / Dallas
  • Univision / Dallas
  • Translation LLC / New York
  • Hal Riney & Partners / San Francisco
  • Nike / Portland


Because SMU is in the center of a dynamic top five U.S. media market, TAI is close to dozens of national and global corporations. This allows the Institute to offer its students the optimal blend of theory and practical application of the advertising discipline. Students work for real clients and have the opportunity to hone their skills through internships with companies in Dallas and other major markets. Internships offer an opportunity for students to apply the principles learned in various advertising courses at a top advertising agency, design or media firm, branding company, or marketing and public relations organization.

Majoring in Advertising

The B.A. in Advertising   allows students to specialize their knowledge in one of three areas: creative, digital media strategy, or strategic brand management.

The B.A. in Advertising  (all specializations) can be completed in a minimum of four semesters (one for prerequisites, plus three to four for major courses). Each of the three specializations is a sequence of classes that are referred to as the Foundation; the Practice; the Application; and the Capstone. Students admitted to the B.A. in Advertising   (any specialization) must take these courses in sequence to be able to complete the major in one and a half to two years.

Transfer students who enter SMU in a fall semester will apply for the major during the following spring semester. It will take an additional three semesters after admission to the major to complete the degree.

Advertising Specializations

Advertising, B.A. with a Specialization in Creative      

Prepares students for careers in art direction or copywriting

Advertising, B.A. with a Specialization in Digital Media Strategy    

Prepares students for careers as digital producers, digital strategists, content managers, and media specialists

Advertising, B.A. with a Specialization in Strategic Brand Management   

Prepares students for careers as account, brand, or project managers, planners/strategists, consumer insight experts, event and promotion specialists, as well as specialists in new business development.

Minoring in Advertising

There is one minor within TAI. The Minor in Advertising  offers students an overview of the social, economic and marketing environments in which advertising functions.

SMU Degree

A degree from SMU is typically comprised of a minimum of 120 hours, 60 of which must be completed through SMU, 42 of which must be in courses at the 3000 and higher levels. Components of the degree include:

  • Courses in your major.
  • Courses required for the Common Curriculum (CC) .  
  • Elective courses.  These electives may be used to add a second major or minor.

The Common Curriculum (CC)

The Common Curriculum is required of all undergraduate students and consists of three main components: 

  1. Foundations - 6 hours of Writing courses, 3 hours of Quantitative Reasoning courses, proficiency in a second language. 
  2. Breadth - 7 Breadth courses which may double count with majors and minors.
  3. Proficiencies and Experiences - 8 Proficiencies and Experiences requirements, met through coursework or approved, noncredit activities.

NOTE: If you transfer with 23 or fewer credit hours and/or transfer in your first year out of high school, transfer work earned prior to high school graduation (dual/concurrent credit) will not satisfy CC requirements.

Apply Now!

Click here for more information about transferring to SMU.