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Sep 07, 2024
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2024-2025 Undergraduate Catalog
Marketing, B.B.A.
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To earn the B.B.A. degree with a major in marketing, students must complete all University-wide requirements and the core B.B.A. degree requirements , and satisfy the marketing requirements listed below.
Notes:
- The core marketing courses must be taken through enrollment at SMU.
- ADV 1341 substitutes for MKTG 3340 for advertising majors or minors only.
SMU Degree Requirements
An SMU undergraduate degree requires a minimum of 120 credit hours and must include completion of the University’s Common Curriculum , one major and a combination of electives and/or other majors or minors. Completion of certain majors requires more than 120 hours to finish the degree. The credit hours within this curriculum are distributed as follows:
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Requirements for the Major
Required Courses (9 Credit Hours)
Elective Courses (6 Credit Hours)
Selected from the following:
Business Elective (3 Credit Hours)
Total for the Major Only: 18 Credit Hours
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